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Wednesday, January 13, 2010
Targeting Your Focus
Let’s say you’ve gone to all the trouble to creating a niche.
You have the right images, words, music; everything. Next you roll out your product to your audience. Tires for a car lot that sales nothing but brand new cars.
If you have a brand new car, wouldn’t it seem logical that it already comes with tires included? That would be like trying to sale ice cubes to Eskimos.
To a man dieing in the desert an ice cube would be more valuable than gold, but an Eskimo in the middle of Alaska? Not so much so.
Therefore, one of the first things that are important to determine is what your target is.
We recently launched a brand new seminar in Spokane. While thinking of where to promote the event we thought college campuses would be a good call. Then we started thinking about which colleges. Eastern Washington is about 45 minutes away, while many there would be interested in our topic, taking time to put fliers up there may not be worth the time.
Why?
Because of the distance they would have to travel to arrive at our location.
Some may come, but focusing on locations much closer to where are seminar will be taking place is likely to produce even better results.
Therefore, when considering your niche it is a very good idea to create concepts of promotion that make sense for your own target audience.
Location is just one of the factors to consider.
Another would be how you create the content. A message focused on those retiring is not likely to also be good for high school kids.
Where you publish your content.
Are you trying to reach business people online? http://LinkedIn.com will likely be an essential Website for you to use. If you want to connect with younger people then http://FaceBook.com is a place you want to frequent.
Bottom line, when you build a niche focus on your target market so that you reach the right people with your message which will bring the optimum success for what you are attempting to accomplish.
Hubpages for further articles of interest.
Tuesday, January 12, 2010
A Simple Strategy To SEO Success
SEO is complicated, right?
Not really.
I’ll admit there are complicated aspects of SEO but focusing on the easier to understand processes can still bring you a great deal of success from within the search engines. Here is a very easy to use system that involves longtail keywords.
For those still unfamiliar with what a longtail keyword is, it is basically the process of adding words to a specific set of words until you have a more targeted set of words to work with.
Thus, instead of “chocolate” you have “healthy delicious Belgium chocolate.”
However, not all longtail keywords are created equal. Some generate tons of traffic while others not so much so. With that said the question now is, can you tell the difference between a hot longtail keyword and one that is better to stay away from?
And the answer is, yes.
Even better, all you need to accomplish this process is Google and a little bit of time.
If you Google our previous longtail keyword you will find that “healthy dark Xocai chocolate” has 572,000 people trying for that keyword phrase. Your goal is to find keywords between 1000 & 5000.
Let’s begin.
First, cut your keyword down to “healthy chocolate” and put quotes around it. The result is that you have 270,000 followers. That is to many for our target. However, on the good side you have a good selection of PPC sponsored links on the right side.
Looking at how others have used your keywords pick a new word to add to your phrase that is to the left or right of your current phrase.
Here are three options.
* “Dark healthy chocolate” = 148,000
* “Healthy chocolate brownies” = 20,600
* “Healthy chocolate company” = 195,000
Let’s choose “healthy chocolate brownies” since we are getting the best results from that. Now we need to reduce the competition even more.
* “for healthy chocolate brownies” = 8
Whoops, that is to low. Let’s try again.
* “these healthy chocolate brownies” = 2,080
Bingo! We found what we were looking for. However, the real secret is still yet to come. Let’s remove those quotes.
* these healthy chocolate brownies = 1,300,000
What does this mean?
While you are targeting your lower ranking of 2,080 you are also gaining direct exposure to 1,300,000 others for a total of 1,302,080. What’s more? I’ve often found that by using my targeting method I end up ahead of the rest of the pack because by focusing my content.
All that is left to do at this point is write your article. Hints on how to get the most out of this part of the equation can be found in Twitter™s@ own @BodyByChocolate Ebook on “How Write For The Web”.
Other Articles of interest.
