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Wednesday, April 14, 2010
How Google Adwords Editor Helps Pay Per Click Advertising Results
Google Adwords Editor
-It's Free
-It's Easy
-It's Fast
-It's Supported
-It's Changing
How Google Adwords Editor Helps Pay Per Click Advertising Results
Power Energy Drink
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Friday, January 29, 2010
Setting Up Your Twitter Account
Okay, you’ve decided to try Twitter.
Your first step in the process is to setup a Twitter account. However, before you go sign up as Guy Siverson or whoever you might be stop and think about what you are doing. No matter if you are going to use Twitter for business or pleasure people will remember certain names better than others.
My own Twitter handle is @BodyByChocolate. Only when someone arrives at my profile page do they actually find out my real name. There is good reason for this. Simply put, they will remember @BodyByChocolate far longer than my real name. It’s catchy, enticing and a fun user ID.
However, the purpose of this article is to explain how to setup your Twitter account and thus we proceed.
Your first logical step will be to navigate your browser to Twitter.com.
Next, find a button that says something like “Sign Up Now” which is currently green and on the right hand side. However, being the Webmaster that I am I fully understand how quickly this can and does change.
You then enter the following:
* Full Name: This would be your real name.
* Username: Mine happens to be Chocolate Lovers for many of the same reasons that I mentioned in the start of this article.
* Password: 6 to 8 alpha numeric characters with at least one capital is highly recommended. Just make sure it is something you can and will remember.
* Email: Look more professional by setting up a domain with GoDaddy and create an associated Email address for that domain. Then link it with a free hotmail account and toggle your domain Email to be the primary. This will cost less than $20 to complete each year and makes you look much more professional than you would otherwise.
* Then enter in the super secret words for account validation. Why do they make these words so hard to read?
You are then taken to a page where you can notify friends of your new account if you like. I normally do not do this as the account hasn’t been enhanced as of yet. It’s like asking someone to visit your house that hasn’t been built yet.
You are then directed to a list of potential people to add to your account. Again, I don’t do this, as I am more interested in building the account first.
And, with that said, you are finished. Or is it that you’ve just begun. I suppose that depends on your perspective. However, you look at it, you now have a new Twitter account. The question is, what are you going to do with it?
HubPages
Hi 5
Tuesday, January 26, 2010
Working With Non-Verbal Communication
No matter if it is body language:
· A look
· A touch
· A posture
Or unexpected communication:
· Lack of response
· Type of response
· Way of response
Whatever the case, if the communication you have received is not what you expected to receive seeking further communication is normally recommended.
I received a call from what I thought was an unwanted solicitor the other day.
I was busy writing and didn’t want to be disturbed. He called first on my wife’s phone, which was not answered. Then he called on my phone and I told him to have a nice day while I promptly hung-up.
He called back.
That’s different.
I started the second call by saying, “you have the gall to call back after I just hung up on you?”
He responded by explaining that in so many words I had requested this call. Truth is, he was right. We then had a very positive conversation as I proceeded to wipe the egg of embarrassment off my face.
Had he not chosen to try again it would have been a lose-lose proposition.
Similarly, when we see someone respond nonverbally in an unexpected way one of the best things to do is to seek clarification, which would look like this:
· When you did “X” I felt like “X”, was I correct in my feelings?
· Why haven’t I received a return call? I’ve left two messages.
Whatever you do, try not to come across as accusatory but rather inquisitive. If a person feels like they are being put in a position of having to defend their actions, in most cases they will. As such you may never find the real meaning behind the message you thought you received.
Asking people to explain their nonverbal behaviors is normally better for everyone in the long run. Not doing so can lead to hurt feelings and broken relationships. Neither of which would have had to happen had more information been requested.
Unfortunately, you will sometimes hear a verbal response that directly matches what you felt from a non-verbal action. In such cases there are at least a couple of options.
You can seek reconciliation and greater understanding with one another. Many times this can lead to deeper friendships with stronger ties and commitments.
You can choose to move in directions that fit the communication received. After all, not all relationships are worth the time and commitment required to make them succeeded through harder times of struggle.
Whatever you decide, doing it from a position of clear understanding rather than misunderstood hurt feelings is always an excellent idea when attempting to work with non-verbal communication you are receiving from others correctly.
Check with Associated Content for other articles.
Tumble
Chocolate Recipes
Tuesday, January 19, 2010
Finding Your Niche Topic
So you’ve decided to write.
Great.
Seems like most everyone has made that decision today. The general thinking is that if they just put their thoughts together onto a blog the world will want to read everything they write.
HOT TIP: It doesn’t work that way.
There was a time that I myself thought that this was all I would need to do to become a success on the Web. Sure there were those talking about finding your niche, but what do they know?
So I went about writing whatever I wanted and found minimal success waiting for me as a result. I know there will be things you read that you will disagree with. I know you will need to try some things out for yourself while learning the hard way.
May I make a suggestion?
Don’t make missing the power of a niche topic one of those things.
What is a niche?
It is an area of focus that you choose to write about.
Areas of my own choosing include:
· Healthy Chocolate
· Social Networking
· Search Engine Optimization
· And the list goes on
Whatever your area is there is bound to be an audience for it.
How can you know for sure?
Google.
Simply type your keyword into Google and see how many results are returned. You can best see this by looking at the blue bar at the top of the page which reads “1 - 10 of about X”
I just did this for the word “Google” and here are my results.
1 - 10 of about 2,000,000,000
That means there are 2,000,000,000 people who are focusing on the keyword of Google. That’s a lot. If I had to fight more my share of a piece of pie with that many results, yikes. Maybe I’d get a crumb, but not likely.
However, the important part here is to realize that you could create a niche topic around “Google” if you wanted to. You can create a niche topic around anything you want.
Which makes writing about what you know extremely powerful.
Do you know about “bees”, then make that your niche topic.
Other potential niche topic categories include
· Politics
· Religion
· Finances
· Relationships
· Health
The list quite literally is endless.
The problem is that even if you do write about any of these niche areas, if you don’t write right your still going to be left in the dust, as no one will be reading your writings. Which is exactly why you need to know how to write right writing rightfully.
Associated Content
Wednesday, January 13, 2010
Targeting Your Focus
Let’s say you’ve gone to all the trouble to creating a niche.
You have the right images, words, music; everything. Next you roll out your product to your audience. Tires for a car lot that sales nothing but brand new cars.
If you have a brand new car, wouldn’t it seem logical that it already comes with tires included? That would be like trying to sale ice cubes to Eskimos.
To a man dieing in the desert an ice cube would be more valuable than gold, but an Eskimo in the middle of Alaska? Not so much so.
Therefore, one of the first things that are important to determine is what your target is.
We recently launched a brand new seminar in Spokane. While thinking of where to promote the event we thought college campuses would be a good call. Then we started thinking about which colleges. Eastern Washington is about 45 minutes away, while many there would be interested in our topic, taking time to put fliers up there may not be worth the time.
Why?
Because of the distance they would have to travel to arrive at our location.
Some may come, but focusing on locations much closer to where are seminar will be taking place is likely to produce even better results.
Therefore, when considering your niche it is a very good idea to create concepts of promotion that make sense for your own target audience.
Location is just one of the factors to consider.
Another would be how you create the content. A message focused on those retiring is not likely to also be good for high school kids.
Where you publish your content.
Are you trying to reach business people online? http://LinkedIn.com will likely be an essential Website for you to use. If you want to connect with younger people then http://FaceBook.com is a place you want to frequent.
Bottom line, when you build a niche focus on your target market so that you reach the right people with your message which will bring the optimum success for what you are attempting to accomplish.
Hubpages for further articles of interest.
Tuesday, January 12, 2010
A Simple Strategy To SEO Success
SEO is complicated, right?
Not really.
I’ll admit there are complicated aspects of SEO but focusing on the easier to understand processes can still bring you a great deal of success from within the search engines. Here is a very easy to use system that involves longtail keywords.
For those still unfamiliar with what a longtail keyword is, it is basically the process of adding words to a specific set of words until you have a more targeted set of words to work with.
Thus, instead of “chocolate” you have “healthy delicious Belgium chocolate.”
However, not all longtail keywords are created equal. Some generate tons of traffic while others not so much so. With that said the question now is, can you tell the difference between a hot longtail keyword and one that is better to stay away from?
And the answer is, yes.
Even better, all you need to accomplish this process is Google and a little bit of time.
If you Google our previous longtail keyword you will find that “healthy dark Xocai chocolate” has 572,000 people trying for that keyword phrase. Your goal is to find keywords between 1000 & 5000.
Let’s begin.
First, cut your keyword down to “healthy chocolate” and put quotes around it. The result is that you have 270,000 followers. That is to many for our target. However, on the good side you have a good selection of PPC sponsored links on the right side.
Looking at how others have used your keywords pick a new word to add to your phrase that is to the left or right of your current phrase.
Here are three options.
* “Dark healthy chocolate” = 148,000
* “Healthy chocolate brownies” = 20,600
* “Healthy chocolate company” = 195,000
Let’s choose “healthy chocolate brownies” since we are getting the best results from that. Now we need to reduce the competition even more.
* “for healthy chocolate brownies” = 8
Whoops, that is to low. Let’s try again.
* “these healthy chocolate brownies” = 2,080
Bingo! We found what we were looking for. However, the real secret is still yet to come. Let’s remove those quotes.
* these healthy chocolate brownies = 1,300,000
What does this mean?
While you are targeting your lower ranking of 2,080 you are also gaining direct exposure to 1,300,000 others for a total of 1,302,080. What’s more? I’ve often found that by using my targeting method I end up ahead of the rest of the pack because by focusing my content.
All that is left to do at this point is write your article. Hints on how to get the most out of this part of the equation can be found in Twitter™s@ own @BodyByChocolate Ebook on “How Write For The Web”.
Other Articles of interest.
Tuesday, January 5, 2010
3 Strategy Internet Marketing Optimization Secrets
1. Repeat
2. Repeat
3. Repeat
Okay, perhaps that was not called for, but it is true. People somehow think they can go out to the Web today, create a blog, post an ad and see the money come rolling in.
My only words for them are, good luck with that.
There is however strategy Internet marketing optimization secrets that when used regularly can produce amazing results. One of the biggest on the Web today is content creation.
· Articles
· Videos
· Audios
Content is still king on the Web.
But not just any content will do. Your content needs to be deliberately designed with Web readers in mind.
The long drawn out paragraphs that never end will simply not do on the Web. Don’t get me wrong; you want to create valuable content that people can see is worth reading; just not in the style of yesteryear.
In today’s world many will ignore bad grammar and perhaps even spelling errors if the content being delivered is exceptional. Especially if that exceptional content is easy to scan do to the usage of…
· Bullets
· Numbering
· Short paragraphs
Of course, you will then want to determine a keyword phrase to focus on. There are many ways to do this; my favorite is a cross between Bum Marketing and Micro Niche Finder.
However you arrive at your end result several points you want to remember include
1. Make sure your targeted keyword phrase is in the title of your writing.
2. Use your exact keyword phrase within the first and last 100 characters of your article.
3. Use words related to your keyword phrase throughout your writing.
4. Keep the content of your writings between 300 and 500 words in length. If you find yourself writing into the 600-character length then simply split your article in half for best results.
5. Teach and show in your articles rather than attempting to sale something. If your audience likes your writing they will visit your signature file links to see what else you have to offer.
Offering extreme value within your contents while appealing to the algorithms within the search engines is one of my biggest strategy Internet marketing optimization secrets today. I believe those that follow these type of processes would agree.
Check out other articles of interest.
